Like Fireworks? Like Scooters? Check This Out!

Brooster · 03-05-2006, 01:23 PM

Interesting brand alliance here. Perhaps the sort of thing Segway should consider doing?

http://www.blackcatfireworks.com/new...ototypephotos/

90 mpg. $2,100.

Brooster

wwhopper · 03-05-2006, 05:29 PM

My black cat likes to sleep on my Segway, so no doubt whe would like that scooter too!

Will W Hopper
DCSEG Member
SEG America
The Premier Gliding Organization!

Brooster · 03-05-2006, 10:27 PM

I think there are all sorts of possibilities here. A few years ago I mentioned that I'd love an "Orange Crate" (as in the old Schwinn Sting Ray) edition Seg. I always wanted an Orange Crate as a kid, and did buy one when Schwinn did its limited edition re-release about 10 years ago. It's still new in the box. Someday when I have room to display it I'll put it together.

There would no doubt be licensing fees involved in creating something like an "Orange Crate" Seg. In this case, Schwinn would want money from Segway. But there are probably other products where companies might be willing to pay Segway for putting their names on Segway's products. Cross-branding might open up a whole new range of colors and styles, amp up the Seg's appeal to "popular culture," and maybe even help lower prices. Whaddya think? A Levi's Seg? A Coca-Cola Seg? An Orange Crush Seg? Now we're talking! Hey, I like orange! <grin>

I've complained a lot about Segway's lack of marketing and their not taking ownership for the success of their own product. Well, here's a very real possible solution. If Genuine Scooters can do this with Black Cat, why not Segway? Cross-branding is an area of marketing that holds enormous potential.

Brooster

KSagal · 03-05-2006, 11:24 PM

I am sure that I am demonstrating just how lame I am, but I don't get it. Black Cat scooter? It is clearly not marketed to me, as I don't get the reference, other than the cute paint job...

The problem with cross branding, as I see it, is finding a cross brand that appeals to your market audience. I am completely ignorant to most things popular, so clearly I would not fit much in the way of demographics that are easy to identify...

I do not watch sports. I do not watch prime time television. I get much of my news from talk radio, cable news, and my own research. I am very active in local government. I am very into my kids and family. I am more likely to see a commercial on Sponge Bob than on survivor or American Idol or whatever the next fad is. I have my own television show on cable access, and when the station manager suggested an eliment that would be good to borrow from the Supranos, I had to get a tape of it...

Now, how out of the mainstream am I? Very. How far out of the demographic for who buys segways? I do not know. I have not yet seen the median for our buyers group...

I wish Brooster luck and success in this direction. It would be nice to see that he hit it square on the head. I just do not understand this tack...

Karl Ian Sagal

Each road you travel should be just a bit better for having had you pass.

citivolus · 03-06-2006, 12:09 AM

Two words...
Radio Flyer

with built in mp3 player with easy podcast sync of course...
'nuf said.

--
swiftly flying

Brooster · 03-06-2006, 12:16 AM

Don't wish me luck Karl, as I have absolutely nothing to gain from this idea. I'm just trying to offer a possible solution to a company we'd all like to see stay in business. Seeing Segway finally jumpstart sales and mass appeal would be reward enough for me.

Brooster

Brooster · 03-06-2006, 12:18 AM

Quote:

quote:Originally posted by citivolus

Two words...
Radio Flyer

I like it! A lot. There you go, Bedford.

Brooster

KSagal · 03-06-2006, 12:24 AM

This one I get. I got my son a little red trike when he was 2 and he could actually ride it at 2 1/2. I also got him a radio flyer wagon and we still have it. My daughter used the trike when it was her turn, and they both use the wagon...

Interestingly, at the last town fesival, I towed both kids (6 and 2) in the wagon (which has a hitch and handle) when they did not ride with me on the seg...

Karl Ian Sagal

Each road you travel should be just a bit better for having had you pass.

Stewbonz · 03-07-2006, 05:49 AM

An XT in the John Deere colors would work great around the farm....

JEFF JARVIS
Thailand Segway Tours

Tarkus · 03-29-2006, 11:54 AM

Two Words:

Harley-Davidson, Bikers get it !

I dressed up Tarkus like a full dresser for Bike Week and the older bikers loved it !

I had the Harley stickers on it at the time.

03-05-2006, 01:23 PM	#1
Brooster Advanced Member Join Date: Aug 2002 Location: Chicago, IL Posts: 4,050	Like Fireworks? Like Scooters? Check This Out! Interesting brand alliance here. Perhaps the sort of thing Segway should consider doing? http://www.blackcatfireworks.com/new...ototypephotos/ 90 mpg. $2,100. Brooster

03-05-2006, 05:29 PM	#2
wwhopper Advanced Member Join Date: Mar 2003 Location: Washington, DC, USA. Posts: 4,894	My black cat likes to sleep on my Segway, so no doubt whe would like that scooter too! Will W Hopper DCSEG Member SEG America The Premier Gliding Organization!

03-05-2006, 10:27 PM	#3
Brooster Advanced Member Join Date: Aug 2002 Location: Chicago, IL Posts: 4,050	I think there are all sorts of possibilities here. A few years ago I mentioned that I'd love an "Orange Crate" (as in the old Schwinn Sting Ray) edition Seg. I always wanted an Orange Crate as a kid, and did buy one when Schwinn did its limited edition re-release about 10 years ago. It's still new in the box. Someday when I have room to display it I'll put it together. There would no doubt be licensing fees involved in creating something like an "Orange Crate" Seg. In this case, Schwinn would want money from Segway. But there are probably other products where companies might be willing to pay Segway for putting their names on Segway's products. Cross-branding might open up a whole new range of colors and styles, amp up the Seg's appeal to "popular culture," and maybe even help lower prices. Whaddya think? A Levi's Seg? A Coca-Cola Seg? An Orange Crush Seg? Now we're talking! Hey, I like orange! <grin> I've complained a lot about Segway's lack of marketing and their not taking ownership for the success of their own product. Well, here's a very real possible solution. If Genuine Scooters can do this with Black Cat, why not Segway? Cross-branding is an area of marketing that holds enormous potential. Brooster

03-05-2006, 11:24 PM	#4
KSagal Glides a lot, talks more... Join Date: Jan 2004 Location: Pelham, NH, USA. Posts: 10,356	I am sure that I am demonstrating just how lame I am, but I don't get it. Black Cat scooter? It is clearly not marketed to me, as I don't get the reference, other than the cute paint job... The problem with cross branding, as I see it, is finding a cross brand that appeals to your market audience. I am completely ignorant to most things popular, so clearly I would not fit much in the way of demographics that are easy to identify... I do not watch sports. I do not watch prime time television. I get much of my news from talk radio, cable news, and my own research. I am very active in local government. I am very into my kids and family. I am more likely to see a commercial on Sponge Bob than on survivor or American Idol or whatever the next fad is. I have my own television show on cable access, and when the station manager suggested an eliment that would be good to borrow from the Supranos, I had to get a tape of it... Now, how out of the mainstream am I? Very. How far out of the demographic for who buys segways? I do not know. I have not yet seen the median for our buyers group... I wish Brooster luck and success in this direction. It would be nice to see that he hit it square on the head. I just do not understand this tack... Karl Ian Sagal Each road you travel should be just a bit better for having had you pass.

03-06-2006, 12:09 AM	#5
citivolus Member Join Date: Jun 2003 Location: , RI, . Posts: 562	Two words... Radio Flyer with built in mp3 player with easy podcast sync of course... 'nuf said. -- swiftly flying

03-06-2006, 12:16 AM	#6
Brooster Advanced Member Join Date: Aug 2002 Location: Chicago, IL Posts: 4,050	Don't wish me luck Karl, as I have absolutely nothing to gain from this idea. I'm just trying to offer a possible solution to a company we'd all like to see stay in business. Seeing Segway finally jumpstart sales and mass appeal would be reward enough for me. Brooster

03-06-2006, 12:24 AM	#8
KSagal Glides a lot, talks more... Join Date: Jan 2004 Location: Pelham, NH, USA. Posts: 10,356	This one I get. I got my son a little red trike when he was 2 and he could actually ride it at 2 1/2. I also got him a radio flyer wagon and we still have it. My daughter used the trike when it was her turn, and they both use the wagon... Interestingly, at the last town fesival, I towed both kids (6 and 2) in the wagon (which has a hitch and handle) when they did not ride with me on the seg... Karl Ian Sagal Each road you travel should be just a bit better for having had you pass.

03-07-2006, 05:49 AM	#9
Stewbonz Senior Member Join Date: May 2003 Posts: 1,554	An XT in the John Deere colors would work great around the farm.... JEFF JARVIS Thailand Segway Tours

03-29-2006, 11:54 AM	#10
Tarkus Senior Member Join Date: Jun 2005 Location: Ponte Vedra Beach, FL/ Mantoloking NJ Posts: 2,081	Two Words: Harley-Davidson, Bikers get it ! I dressed up Tarkus like a full dresser for Bike Week and the older bikers loved it ! I had the Harley stickers on it at the time.

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