It's important that anyone who has their civil rights violated under Title III file an ADA Complaint. I am not naive or believe that these complaints are followed up on an individual basis, but the violations have to be a matter of record and numbers can't hurt.
http://www.ada.gov/t3compfm.htm
This will be of great importance as the DOJ reviews the issue.
Please pass this info along anyone you know that uses a Segway as a mobility aid.
Be Big,
AMAC