Yeah, it wasn't a part of an agency review. The two advertisements (the other one is "World's Greatest Invention") were completely agency-driven and just something fun they wanted to do on their own. They were never aired on any TV station.
Keep in mind that an agency like Chiat\Day is probably outside of Segway's budget and are known for disruptive sorts of ads. The Superbowl Snickers commercial with the two guys kissing was one of theirs.
John
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An original Segway employee, 2001-2005
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