To me, it sounds similar to a motorcycle company trying to use videos of motorcycle crashes to try to interest people in motorcycles.
In my mind, the last thing you want people to see are self-balancing devices trying to climb walls (or legs), or face-planting riders because of mixed-mu surfaces, or just because the rider did something dumb. Newbies generally do not want to think that the device they are about to ride might pitch them to the ground.
I may not understand the approach, but I don't see this idea as positive.
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