[JohnG]

I disagree, and will leave it at that, as this continued conversation is fruitless. There are many reasons for a company's products failure, and you can't put it all onto one department or a single department's leadership.

A marketing analysis was done, a marketing plan was put into place, it was executed upon (you can argue whether the execution was adequate or ideal), and it didn't work. But that alone does not explain why the product failed to produce the quantity sales that were initially projected to investors.