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Old 02-20-2015, 11:17 AM   #24
Civicsman
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Join Date: Jul 2007
Location: Freedonia!
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But sure, by all means, stick to the simplistic explanation. It explains it all just perfectly.
Never wrote that, or even suggested that the market analysis failure was the only reason for Segway's failure to succeed.

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Again, the marketplace is littered with examples of products from successful companies who did good market analysis ahead of time and the product still failed
All other things being equal, show me a product that hit the marketing targets, including product features, quality, price, and launch window, and still failed, and I'll show you a failed market analysis. The whole idea of a market analysis is to "read the tea leaves", John. If marketing doesn't get it correct, then marketing failed. It seems that you don't agree with that.
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