What I'm saying is that if Segway goes through Amazon, they are BYPASSING the dealer network completely for their unique new product. It means they finally have something under $1K, that might actually sell to young people, and dealers can't offer it. It means they also have decided no hands-on (pun intended) training is necessary.
Maybe I'm overreacting and am completely wrong.
But you're right--the margins have always been lousy; that's never changed.
Janice
|